Build Log Archive

DISPATCHES FROM THE BUILD FLOOR.

Project notes, technical deep-dives, and lessons from the construction site.

Static vs Dynamic: How We Choose the Right Architecture

Not every site needs a full-stack framework. Here's how we decide between static, dynamic, and hybrid approaches.

architecture astro next.js

What a Perfect Lighthouse Score Actually Means For Your Business

A 100/100 Lighthouse score isn't vanity — it directly impacts your Google ranking, conversion rate, and bottom line.

performance seo lighthouse

Why We Don't Use WordPress, Squarespace, or Webflow

WordPress, Squarespace, Wix, Webflow — they all have the same fundamental problem. Here's why we chose a different path.

architecture wordpress squarespace static-sites