Technical Specification v2.4

OUR ARSENAL.
NO FLUFF, JUST CODE.

We build high-performance websites and web applications for businesses that need more than a template. The right tech, the right architecture, no unnecessary complexity.

01.
developer_mode

Custom Web Development

From static brochure sites to full-stack web applications — we choose the right framework for your needs and hand-code every component.

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checkCUSTOM RESPONSIVE DESIGN
check100/100 LIGHTHOUSE TARGET
checkSEO-OPTIMISED FROM DAY ONE
checkFULL CODE OWNERSHIP

CMS Options

Need content editing? We integrate headless CMS systems:

SANITYPAYLOADSTRAPIKEYSTATIC

Also Includes

  • checkAnalytics setup
  • checkContact forms & integrations
  • checkEdge deployment (CDN)
  • checkSSL & domain setup
Typical timeline:4-8weeks
Frontend
ASTRONEXT.JSREACTTYPESCRIPTTAILWINDNODE.JS
Backend & Infrastructure
POSTGRESQLPOSTGRAPHILEGRAPHQLKUBERNETESCLOUDFLARE WORKERS
02.

Redesigns & Migrations

Your current site is slow, fragile, and costs too much to maintain. We rebuild it on a modern stack — same design, just faster.

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checkZERO DOWNTIME MIGRATION
checkSEO RANK PRESERVATION
checkCONTENT CARRIED OVER
checkNO PLATFORM LOCK-IN

What Happens

  • checkFull audit of your current site
  • checkReplicate design or redesign
  • checkMigrate all content & assets
  • checkZero-downtime DNS cutover

The Result

  • checkSame look, 10x faster
  • checkNo more plugin updates
  • checkSEO rankings preserved
  • checkCheaper hosting

Migrating from

WORDPRESSWIXSQUARESPACEWEBFLOWSHOPIFY
03.

E-commerce Engineering

Headless commerce that doesn't crash on Black Friday. We decouple your storefront from the backend so you can scale.

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checkHEADLESS ARCHITECTURE
checkPAYMENT INTEGRATION
checkINVENTORY MANAGEMENT

Commerce Platforms

SHOPIFY APISALEORMEDUSASTRIPE

Data Layer

POSTGRESQLMEILISEARCHVALKEY

Full Stack

  • checkProduct catalogue & search
  • checkOrder & shipping workflows
  • checkCustomer accounts & auth
  • checkAnalytics & reporting

$ loadtest --rps 1000 --duration 60s

[INFO] Requests: 60,000 | Failed: 0

[PASS] p99 latency: 42ms

04.

Maintenance & Support

We don't build and disappear. Monitoring, security patches, performance audits, and a direct line to your engineer.

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checkUPTIME MONITORING (24/7)
checkSECURITY PATCHES
checkCONTENT UPDATES

Monthly Plan

  • checkPerformance audits
  • checkPriority bug fixes
  • checkDependency updates
  • checkMonthly reports
99.9%UPTIME GUARANTEE
<200msTTFB AVERAGE
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WHY WE'RE BETTER
(TECHNICALLY)

  • 01.

    Lighthouse Obsession

    If it's not 100/100, it's not finished. We don't ship bloated trackers or unused libraries.

  • 02.

    No Unnecessary Dependencies

    Every dependency is a liability - performance, security, maintenance. We only include what the project genuinely needs. No bloated plugin chains, no framework for the sake of framework.

  • 03.

    Clean Handoff

    Every project comes with documented, readable code and full ownership transfer. No vendor lock-in. Your next developer will actually understand what they're looking at.

build_report.log

[SUCCESS] Compiling assets...

[INFO] Minifying production bundles.

[INFO] Pruning dead code paths.

[WARN] 0 legacy dependencies detected. Efficiency maxed.

Total Payload: 12.4kb
Render Time: 14ms
Logic Integrity: 100%

How We Build

01.

Discovery

We learn your business, your users, and what's currently broken. No assumptions.

02.

Architecture

We define the stack, the structure, and the performance targets before writing a single line of code.

03.

Build

Hand-coded, component by component. You see progress weekly - not a big reveal at the end.

04.

Deploy

Launched to edge CDN with zero downtime. DNS cutover, SSL, monitoring - all handled.

05.

Maintain

Ongoing performance audits, security patches, and a direct line to the person who built it.

Frequently Asked

What does a project cost? add

Most projects sit between £3,000 and £15,000 depending on scope. A simple brochure site is at the lower end. E-commerce or complex multi-page builds with custom functionality sit higher. We scope every project before quoting - no surprises, no hidden fees.

How long does a build take? add

Typically 4–8 weeks from kickoff to launch. Smaller sites can be faster. We give you a clear timeline upfront and you see progress every week - not a big reveal after two months of silence.

Why not WordPress, Squarespace, or Webflow? add

WordPress powers 43% of the web and accounts for 90% of all hacked CMS sites. It requires constant plugin updates, a PHP server, a MySQL database, and a prayer that the 23 plugins your last agency installed don't conflict after the next update. Squarespace and Wix are simpler, but you're renting - you don't own your code, you can't move it, and you're capped by whatever their platform decides to support. Webflow gives you more control, but you're still locked into their hosting and paying a premium for what custom code does better and cheaper. We build sites that don't have these problems - because they don't have the architecture that causes them. You own every line, hosted wherever you want, with zero platform dependency.

Can I edit content myself? add

Every project comes with a maintenance plan - content updates, copy changes, image swaps, and tweaks are all included. You tell us what to change, we handle it. For businesses that need direct control, we can integrate a content management system into the stack for an additional cost. But most clients find they'd rather just email us than learn another dashboard.

What happens after launch? add

We don't disappear. Every project includes a handoff with full documentation and code ownership. For ongoing support - monitoring, performance audits, content updates, and priority fixes - we offer monthly maintenance plans. You always talk to the engineer who built your site, not a support ticket queue.